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Who We Are

We are more than a feed manufacturer — we are a partner in progress for farmers and the livestock sector.
Built on a foundation of trust, innovation, and responsibility, we are committed to advancing animal nutrition through science, research, and sustainable practices.

Our Vision

“To be the most trusted brand in sustainable animal nutrition, setting benchmarks through science-driven, high-quality feed solutions that enhance livestock productivity, safeguard animal welfare, and contribute to farmer prosperity and national food security.“

Our Mission

“To deliver research-based, nutritionally balanced, and superior-quality animal feed that empowers farmers to maximize productivity while upholding ethical practices, sustainability, and continuous innovation across the livestock sector.”

About the Partners

The firm holds a Partnership structure with 3 family members as its partners namely Mr. Ashwani Kumar Singla, Mr. Anmol Singla and Mr. Abhishek Singla.

The firm will be managed by this team of young, energetic, qualified & experienced persons.

Mr. Ashwani Kumar Singla has an experience of 19 years in Agro based industries such as Plywood manufacturing & Solvent Extraction Plant. He will be assisted by Mr. Anmol Singla & Mr. Abhishek Singla.

Mr. Anmol Singla is a young & energetic entrepreneur who joined the family business in 2011 after completing his MBA from Indian Institute of Management, Calcutta.
Mr. Abhishek Singla is also a young graduate in commerce & has completed Bachelors in Law from Panjab University, Chandigarh in May 2015. He has been handling the Poultry Feed Division since its commercial production began in 2016.

Our Core Values

Animal Welfare & Responsibility

Placing the health and well-being of animals at the centre while caring for communities and the environment.

Integrity & Trust

Earning long-term confidence through ethical, transparent, and reliable practices.

Farmer-Centric Growth

Empowering farmers with knowledge, training, and dependable feed solutions.

Accessible Value

Providing cost-effective, high-quality products that reach farmers across rural and semi-urban India.

Excellence in Quality

Ensuring consistency, safety, and measurable performance in every product.

Innovation & Research

Investing in R&D, technology, and precision nutrition to develop advanced solutions.

Adaptability & Progress

Anticipating change, customizing solutions, and evolving with industry needs.

Rural Empowerment

Empowering rural communities with enhanced livestock productivity and income opportunities

Food Security

Supports food security, strengthens agricultural systems, contributes to global food production

Facts

Chickens can recognize themselves in a mirror, suggesting a level of self-awareness, and some enjoy pecking at shiny objects for fun!